If you follow me on social media you would have seen these posts popping up over the past week
When I look at Seek advertising, local business websites and speak to jobseekers & business leaders based outside of Kalgoorlie-Boulder one thing becomes glaringly clear.
We just don’t do a very good job of selling ourselves
One thing I think we can all agree on is it is a lot more sustainable for our businesses & community if people who work here; live here, and, we need to bring residents back to the town. We need to grow the population to ensure essential services, a healthy retail environment and the type robust economic & community environment that encourages continued population growth.
Where to start?
If you don’t already have a recruitment strategy in place seriously consider it. It forces you to look at your current practices and external forces which may prevent you from attracting quality employees.
Know who your demographic is & tailor your advertising to suit. Millennials are those born 1981 – 1996, so at the top end someone aged 38 and at the low end someone aged 23. This generation makes up 50% of the workforce and are our emerging leaders.
We know that millennials consume digital content the most; they stream music over listening to the radio and stream TV over sitting down and watching live free to air tv.
Print, radio & tv advertising is largely wasted money when trying to grab this generations attention.
If you have digital content thats hard to consume ie: overly formal, unnecessary text or information, poor image quality, no emotional connection, then they will scroll straight past. Opportunity lost.
When writing your seek or social media employment advertising view it from the view point of the person reading it. Am I telling them What, am I telling them Who, am I telling them Why?
Have you considered embedding some video footage into the base of the ad?
Or if you frequently recruit & are going through a period of growth why not create your own content?
Want to read more? I wrote this post 12 months ago about selling Kalgoorlie when you recruit.
When it comes to selling Kalgoorlie as a great place to live we all play a part. But if theres one message I want to reinforce, it’s that no-one is expecting you to do this all on your own. Don’t be shy about outsourcing components of your business if they are areas that aren’t your strength, I mean you outsource your finances & taxation to an Accountant don’t you? Why not outsource your HR too?
Like what you see? Click around and discover how partnering with us can give your business a competitive advantage by aligning strategy with people & culture, or, give us a like on Facebook for regular updates on industry trends, blog posts & photo’s of me having coffee at my regular haunts and / or my dog & cat disrupting my work day
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