Building an “always learning” culture

“No matter how much you’ve done, or how successful you’ve been, there’s always more to do, more to learn, more to achieve” Barack Obama

One of my favourite questions to ask of potential new employees is “what is something in your area expertise would you’d like to learn more about”

When looking to future employees I’m looking for not only someone who can, and, is willing to learn something new, but someone with enough self awareness to understand there is ALWAYS something to learn.

I’m about to bang on now about how the workforce is changing and how entrenching a culture of continuous learning is a must for attracting and retaining not just younger employees (16 – 37 year old demographic), but any employee who values their position within an organisation and wants to bring as much value as they can to their role. In other words, the type of employee you’d be lucky to score.

So lets start with my favourite subject – the changing landscape of the workplace

Learning is no longer just for students or apprentices & trainees. Technological advances, such as AI and automation, are creating an environment of almost constant change – not just at work, in every aspect of our lives. Businesses that don’t encourage and enable their employees to adapt to the changes will lose their competitive edge.

Traditional employee learning and development strategies are based on a stable and predictable environment. That, for better or worse, no longer exists.

On a small scale we are talking about minor changes to internal processes; ie: the requirement for handover notes or incident reports to be completed online meaning all employees need some level of computer competency, for a big picture example, thanks to technology a multitude of businesses can now operate in a digital & global space that just wasn’t conceivable for them 20 years ago.

It’s also no longer enough to employ someone and expect them to remain stagnant in their nominated field of work. Deloitte’s 2017 Global Human Capital Trends’ report found 42 per cent of millennials are likely to leave their organisations because they’re not learning fast enough. That number is astounding, especially when 75 per cent of the workforce will be made up of millennials by 2025.

What’s needed for organisations to survive and thrive in this new world is education; creating a culture of continuous learning that helps older staff shift into this new, fast changing era, and to satisfy the younger workforce’s desire to learn.

It requires a change in mindset, but the rewards are positive. Leaders who embrace the concept of a learning culture understand that learning is a natural process, that people yearn to grow. These organisations cultivate employee potential through learning opportunities and experiences.

And now onto my next point – thanks to technology workplace learning is now easier than ever.

Thanks to applications such as Zoom & Skype workplaces can access coaching, webinars and structured training right from their desks.

TAFE’s around Australia have been delivering course content 100% online for some years now.

Depending on your industry, there may be an industry specific LMS system available for you to join in order to access learning modules for your employees.

And finally the *most* important factor in building a culture of continuous learning within your organisation – senior employees & leaders who possess the skills to coach employees.

Most people within a leadership position was probably bought up through the ranks by what’s known as a “Command & Control” leader, defined by traits such as; I’m the manager, so I make the rules; Your job is to do what I say; If you mess up, I’ll let you know about it; If you don’t hear from me, that means you’re doing fine; You’d better be careful not to make a mistake, or cross me!; I make the policies, and you follow them.

If this was your boss how willing do you think you’d be to try something new? Not very; you’d be terrified of getting in trouble.

Growth and innovation comes from trying new things; stepping outside of your comfort zone; not being afraid to fail. It requires a collaborative and innovative leader.

When people think of coaching employees to learn something new, they think in terms of just showing them what to do. “First we do this” “If this happens you need to do that”

Coaching is about providing your employees the tools and capacity to discover the solutions for themselves as opposed to the how and when to complete a task. The leader still makes decisions but the conversation in getting there is two way.

It’s about developing your employees by providing regular support & feedback to allow their careers to progress to where they aspire to be. The ongoing dialogue of coaching communication guarantees that employees know what is expected of them and how their work fits into a larger vision or strategy of the organisation. 

The unfortunate reality is most people in leadership roles do not coach or develop their employees — ever.

Organisations with neglected learning cultures experience high talent turnover, struggle to keep customers, and ultimately fall behind competitors. These organisations may be profitable in the short term, but they ultimately fail.

On a scale of thriving to failure, where would you rather be?

Like what you see? Click around and discover how partnering with us can give your business a competitive advantage by aligning strategy with people & culture, or, give us a like on Facebook for regular updates on industry trends, blog posts & photo’s of me having coffee at my regular haunts and / or my dog & cat disrupting my work day

Simone Pickering | The People & Culture Office

IT’S TIME FOR HR TO MOVE BEYOND POLICIES, PRACTICES AND PROCESSES. THE PEOPLE & CULTURE OFFICE CAN PARTNER WITH YOU TO GAIN A COMPETITIVE ADVANTAGE THROUGH PEOPLE & CULTURE INITIATIVES CONTACT US TO ARRANGE AN APPOINTMENT TO DISCUSS WHAT SOLUTIONS WE CAN PUT IN PLACE TO DRIVE ACHIEVEMENT OF YOUR STRATEGIC GOALS.

Apprenticeships should support workforce planning

In 2013 when this most recent downturn hit I was made redundant from my job (the joys of working in a support service – you aren’t seen as an income generator so off you go).

I am passionate about youth employment and an opportunity arose for me to work in the apprenticeships & traineeships space.

What I become to learn (and alarmingly so) was that because of the down turn apprentice numbers took a sharp turn south. Companies that had in the previous years taken on a dozen or so new apprentices were only taking on 1 or 2 – or none.

These were for trades that once we come out the other side of the downturn (as past history would show we always do), would be in high demand. These were trades that up until the down turn businesses were recruiting from the eastern states and paying for existing employees to undertake trade upgrades.

Had companies maintained their apprenticeship program, by 2017 they would have had a bunch of tradies finishing their time and ready to work within their businesses, and most importantly, with a skill set tailored specifically to that business.

Apprentices & trainees should be seen by business as a way to bring fresh new talent into the business, to support their succession planning and growth aspirations and to minimise any negative impacts from current or future skills shortages.

And what a better way to have have a workforce trained to your specific business requirements than to grow your own talent. Apprenticeships and traineeships offer you the opportunity to train your up & coming employees in the areas that your business needs the most, providing your business with the skills it needs the most.

You want to know what else is great about employing youth into these roles? They bring a fresh approach & energy into a business which can have a knock on effect to other employees. A company that is willing to invest in people by supporting apprenticeships is showing a positive approach to corporate social responsibility, which is good for attracting both customers and future quality staff. It builds a positive employer brand which in turn will increase your profile as an employer that people want to work for.

And now to address the elephant in the room, I often hear business owners and older employees lament about the younger generation in the workplace; they are lazy, you have to hold their hand every step of the way, they are always on their phones.

Hands up who left school and started their first job and knew EXACTLY what to do? ……… anyone ……… anyone? Nobody can start a new job without some sort of training – ranging from “this is my first job ever and I don’t know how to conduct myself” through to “where do these documents get saved”. If you want your employees to not just exceed, but to excel, you need to spend time with them.

So if I hear “they are lazy” my response is did you asked them why they are sitting around not working; if you are telling me you have to hold their hand every step of the way I would suggest you try alternative ways to communicate, because your current method may not suit their learning style, and if I hear they are always on their phones I’m more interested in understanding why you haven’t told them to get off of it.

Depending on the industry & qualifications employers of apprentices and trainees can attract some great financial incentives with commencement, midpoint & completion payments available as well as well as additional incentives for priority areas and subsidised payroll tax for the bigger employers.

With the new financial year WA businesses can take advantage of the Jobs and Skills WA Employer Incentive. The great thing about this incentive is it is also available for school based trainees, which means you can gain a financial incentive to select and nurture your future employees from upper high school right through to the completion of their apprenticeship or traineeship. There’s a potential $8,500 in incentives on offer for a 4 year trade and $4,250 for a 2 year traineeship – woah!

Nicole Goldsworthy from Apprenticeship Support Australia is a valuable resource for employers within the Goldfields region and can answer your queries, sign your apprentices and trainees up and assist with sourcing reputable registered training organisations. You can email Nicole here.

Like what you see? Click around and discover how partnering with us can give your business a competitive advantage by aligning strategy with people & culture, or, give us a like on Facebook for regular updates on industry trends, blog posts & photo’s of me having coffee at my regular haunts and / or my dog & cat disrupting my work day

Simone Pickering | The People & Culture Office

IT’S TIME FOR HR TO MOVE BEYOND POLICIES, PRACTICES AND PROCESSES. THE PEOPLE & CULTURE OFFICE CAN PARTNER WITH YOU TO GAIN A COMPETITIVE ADVANTAGE THROUGH PEOPLE & CULTURE INITIATIVES CONTACT US TO ARRANGE AN APPOINTMENT TO DISCUSS WHAT SOLUTIONS WE CAN PUT IN PLACE TO DRIVE ACHIEVEMENT OF YOUR STRATEGIC GOALS.

I’ll just do 1 more Buzzfeed quiz then I’ll start

The People & Culture Office | Kalgoorlie

Ahhhhhh procrastination, one minute you are focussed on work & what needs to be done, next, your 12 quizzes deep on Buzzfeed trying to find out which Teletubbie you are (I’m Tinky Winky BTW).

We’re all human so we all experience periods of procrastination, it’s just the depth & length of time that varies. I’m generally pretty focussed, but working from home you have no-one sitting just over from you to bounce ideas off, so when you need to stop and think it’s easy to just stop. You’re also pretty aware that a nice hot cuppa, the lounge & Netflix are just a few paces away, hence I quite often find myself like this.

In my defence I’m often thinking of work 😳

Given my extensive experience on the subject, I feel I’m well placed to offer up some tips on dealing with procrastination.

Make a to-do list & use planners – I am obsessed with using lists and filling my planner, the pure enjoyment of writing things down and crossing off tasks as I complete them. It’s a visual of your achievements & goals. You can better manage your time if you plan out your day on paper, it keeps you accountable & serves as a reminder of how much you still have to do (so get off Facebook & get back to work)

Put away your distractions – ….. you know what’s up – PUT DOWN YOUR DAMN PHONE we are all guilty of falling down the rabbit hole with our phones at work, they are time sucking devices with no reward. Think about the frequency you open your phone without being influenced ie: without the phone ringing or getting a message. Get your fix then put it away until you’ve taken care of what needs to be taken care of.

Create deadlines & establish goals – another way of keeping yourself accountable and motivated. I don’t know about you but I work best when working towards a deadline, I switch it up a knotch and I’m completely focused until I’m done.

Don’t multitask – focus 100% of your attention on one task at a time, I used to be a multitasker but as I progressed in my career into more intense jobs with high work loads I couldn’t sustain it, I would miss things, I felt scatter brained and all over the place; something had to change. And this brings me to………..

It’s ok to take breaks – this is a must & includes getting a good nights sleep and switching off when you leave work. Exhaustion & productivity do not go hand in hand & never will. Burnout is a real thing and results in reduced productivity and a major lack of motivation. If you feel yourself losing focus take 5 to clear your head and recharge; go sit on the loo, get a drink, go outside and catch some rays, you’ll feel infinitely better.

Reward yo self – The more you reward yourself for small achievements, the less you will feel like you are missing out or being deprived, hence you will procrastinate less. I don’t mean pulling the credit card out and treating yourself, I mean get up, go outside & appreciate the view, have some T2 in your draw to use for moments just like this or have a playlist of your favourite bangers to listen to for the rest of the day.

Obviously this isn’t going to work 100% of the time (something, something, only human), nor will you just adapt your work style for change straight away. It takes 66 days to form a habit so just refer back to these tips when you find yourself getting a bit lost and with time it will become second nature.

Like what you see? Click around and discover how partnering with us can give your business a competitive advantage by aligning strategy with people & culture, or, give us a like on Facebook for regular updates on industry trends, blog posts & photo’s of me having coffee at my regular haunts and / or my dog & cat disrupting my work day

Simone Pickering | The People & Culture Office

IT’S TIME FOR HR TO MOVE BEYOND POLICIES, PRACTICES AND PROCESSES. THE PEOPLE & CULTURE OFFICE CAN PARTNER WITH YOU TO GAIN A COMPETITIVE ADVANTAGE THROUGH PEOPLE & CULTURE INITIATIVES CONTACT US TO ARRANGE AN APPOINTMENT TO DISCUSS WHAT SOLUTIONS WE CAN PUT IN PLACE TO DRIVE ACHIEVEMENT OF YOUR STRATEGIC GOALS.

Employee Benefit Program – Salary Packaging Explained

HR Consultant | The People & Culture Office

As a business you want to be as successful, and as sustainable as possible, a large contributing factor to achieving this is ensuring you attract and retain quality employees. Salary Packaging is fast becoming one of the key components of an employees total remuneration package, giving participating employers an added advantage over their industry peers.

In the video below, I give a brief explanation of the core component of salary packaging, and the financial benefit it can provide.

Download the flyer here

Another cinematic masterpiece, bought to you by The People & Culture Office
Employee Benefits | The People & Culture Office

Like what you see? Click around and discover how partnering with us can give your business a competitive advantage by aligning strategy with people & culture, or, give us a like on Facebook for regular updates on industry trends, blog posts & photo’s of me having coffee at my regular haunts and / or my dog & cat disrupting my work day

Simone Pickering | The People & Culture Office

IT’S TIME FOR HR TO MOVE BEYOND POLICIES, PRACTICES AND PROCESSES. THE PEOPLE & CULTURE OFFICE CAN PARTNER WITH YOU TO GAIN A COMPETITIVE ADVANTAGE THROUGH PEOPLE & CULTURE INITIATIVES CONTACT US TO ARRANGE AN APPOINTMENT TO DISCUSS WHAT SOLUTIONS WE CAN PUT IN PLACE TO DRIVE ACHIEVEMENT OF YOUR STRATEGIC GOALS.

Our Employee Benefits Program – what is it & how can you become a part of it?

I was asked this week by a client this week if I stand in the shower coming up with ideas……. yes, yes I do.

About 7 weeks ago after struggling to secure candidates for 2 clients for an ongoing period (and who in the Goldfields isn’t experiencing this right now) I wondered if I could put together an Employee Benefits Program like I had for previous employers – except on this occasion it would need to suit multiple employers, a diverse range of industries from not for profit to mining contractors, not have the “buying power” of a large employee base and I would have the unenviable task of trying to convince fellow small businesses in Kalgoorlie, most doing it tough in retail, why supplying a discount on purchases or services is actually a marketing business driver as opposed to a business negative.

And so the seed for pulling together an Employee Benefits Program to benefit my clients and their employees was sown 🌱

The Employee Benefit Program is absolutely FREE 😱 to my clients and is strategically designed to assist with attracting new employees, retaining existing ones and building a positive workplace culture & employee brand. The strategies can assist with not just saving money by reducing turnover but makes the business more sustainable, every time an employee walks out the door they’re taking their organisational knowledge with them. And in an era where everyone is a subject matter expert in something, that puts most businesses in a precarious position.

What I was hearing & seeing from clients was the lack of ability to compete against the bigger employers in town with their deep, deep pockets. And quite often the salary on offer was comparable, if not equal to the big companies, but the the lack of capacity, for whatever reason, to match the additional extras hit their efforts hard.

So I’ve taken the guess work, and hard work, out of getting a program in place, and taking a proven, proactive measure against the hiring difficulties for small – medium businesses in the Goldfields.

The program is essentially a win / win for local business, my clients & their employees gain access to the program and it’s benefits, while participating retailers can improve the spend & repeat business of residents through a proven marketing method, all the while supporting fellow small businesses in town.

So what does the program offer?

Salary Packaging – Eligible employees can salary package their housing costs as remote area employees and / or a novated lease. Not sure how it all works? As we are based in a remote area as classified by the ATO, employees are able to claim Remote Area Benefits on items such as Remote Area Mortgage Interest, Remote Area Rent, Remote Area Fuel (gas & electricity) and Remote Area Travel. Normally tax is taken from your salary before you spend it. You then pay all your expenses and are left with the remainder. With salary packaging, the employer pays the same salary – but instead of paying all your expenses after you’re taxed, you pay for selected expenses, such as your mortgage or rent before you’re taxed. You reduce the tax you pay and are left with more spending money in the kitty. Normally salary packaging providers will only conduct business with individual employers with > 40 employees, after an Australia wide hunt I managed to track down a provider able to service small business needs

Corporate Gym Membership – Snap Fitness Kalgoorlie have come on board to supply corporate membership to the program. Encouragement of a fit & healthy workforce by way of corporate gym memberships can assist with a reduction in absence due to illness and a reduction of injuries, both at work and away, due to poor functional capacity.

A host of discounts on products & services – Because I have such a diverse range of clients I need to have a diverse range of offers to make the program a success. As much as I can, I have tried to keep the program 100% local, but, and this is a very big but, I work for my clients first and foremost and this program needs to be as diverse as my client base for it to have a chance at success. For that reason I will continue to try and build on the initial dozen or so participants by engaging with national franchises to encourage them to get on board, a discount program without any businesses willing to supply a discount just isn’t going to work.

So whats in it for you Simone? Total honesty? I’d love for Goldfields businesses to have the chance to experience the full scope of what contemporary HR can do for their business. I honestly believe that some of the staffing issues felt by employers can by directly traced back to a lack of, or poor, processes involving employees and the leadership team (whoa! big call). Yep, we are definitely experiencing a skills shortage with trades & operator positions and yep Kalgoorlie is experiencing a liveability crisis that is being reflected in the high number of FIFO employees and a general reluctance of people to uproot their lives and give living in the Goldfields a chance. But, not everyone starting a new job here is a newbie to town, they are an existing resident who has left a local employer, and happy employees don’t leave great workplaces unless they really have to. So in summary, what that means is I’d love to be able to build my business by being able to share strategies that will also help you build yours.

I’ve put hours and hours of work into this and I receive absolutely no financial incentive off it, I don’t charge clients to participate, I don’t receive kick backs from program suppliers – ZILCH.

So how is this all sounding? Contact me on the link below if you’d like to set the wheels in motion to become a client, if you’d like more info click here to watch a vlog over on Facebook.

Like what you see? Click around and discover how partnering with us can give your business a competitive advantage by aligning strategy with people & culture, or, give us a like on Facebook for regular updates on industry trends, blog posts & photo’s of me having coffee at my regular haunts and / or my dog & cat disrupting my work day

Simone Pickering | The People & Culture Office

It’s time for HR to move beyond policies, practices and processes. The People & Culture Office can partner with you to gain a competitive advantage through people & culture initiatives Contact Us to arrange an appointment to discuss what solutions we can put in place to drive achievement of your strategic goals.

Why employee benefits should be on your radar

Indulge me if you will

Let’s pretend you are looking for a new job, you’ve just been for 2 interviews for comparable jobs. Both jobs are great, the companies appear great, your potential new boss come across as great – everything was great. Great, great, great.

Employer A discussed salary and benefits; flexibility with hours – yep sure it’s 12 hour shifts and the work is dictated by the client but if you want a few extra days off here and there to go away it’s no drama, they understand you want a life. They also offer salary packaging, discounts on everyday items like gym membership and a monthly lunchtime BBQ if you’re in the workshop. HECK YEAH!

Employer B only offers a salary, don’t get me wrong it’s a very, very competitive salary so you ask a few questions to try and get an idea of how they stack up against Employer A. “You mentioned that quite often you work 14 shifts on 2 shifts off, can you request extra unpaid days off to have a better break” “Only if you book it as annual leave well in advance because we can’t really afford to not have people at work” hmmmmm, “Do you offer any extra benefits at all?” “No” End of conversation.

Which job would you choose?

The dynamic of the workforce is changing, the days are long gone when employees expected very little from their employers except for their wages at the end of the week. 

These days, increasing numbers of skilled employees expect a lot more from the companies that they work for. With many companies offering impressive perks and benefits for their workers, the pressure is on for businesses of all sizes to up their game and to offer something more to their staff than simply the satisfaction of a job well done.

In-fact, millennials, more so than any other group, prioritise access to additional benefits as a driving factor towards choice of employer, and before you chalk this up to yet another reason for you to (unjustifiably) hate on millennials consider this – millennials make up 50% of the workforce. You can no longer bury your head in the sand. The workforce is changing, you either change with it or ring the bell and get off the bus.

In Australia, employment opportunities remain strong and employers are grappling with a talent shortage, Australian workers enjoy a high degree of choice of employer. Quite often business owners & leaders can overestimate the loyalty of their employees, and their ability to source new ones if and when required, with a significant gap in perceptions of the employer – employee relationship. 

Numerous Australian studies reveal employees prioritise workplaces that offer benefits over higher salaries that trade off against additional perks. Big ticket items are a healthy balance to life; favourable working conditions & health & wellness benefits. Financial savings; discounts on everyday items, access to wealth creation strategies. And career development opportunities; access to relevant workshops / seminars / training and / or acting or promotional opportunities.

And now comes the sell, you may have received one of these babies in the past fortnight or saw it plastered it all over social media.

I am working on pulling together an Employee Benefit Program to assist my clients with the attraction and the retention of employees. What I was hearing & seeing from clients was the lack of ability to compete against the bigger employers in town with their deep, deep pockets. And quite often the salary on offer was comparable, if not equal to the big companies, but the the lack of capacity, for whatever reason, to match the additional extras hit their efforts hard.

So I’ve taken the guess work, and hard work, out of getting a program in place, and taking a proven, proactive measure against the hiring difficulties for small – medium businesses in the Goldfields.

I mean, after this who wouldn’t want to be my client!! 🤣 But seriously, the ability to participate in this program is reliant on you being an ongoing client of mine, so engaging me to implement your HR framework or implement a performance management program, a comparatively small cost for a potentially large return on investment.

If you are a retailer or service provider and you haven’t received the flyer as yet, and you love to join to have another avenue to drive sales to your business please contact me today! The more diversity & variety the program can offer the greater the chance of it being a success.

It’s time for HR to move beyond policies, practices and processes. The People & Culture Office can partner with you to gain a competitive advantage through people & culture initiatives Contact Us to arrange an appointment to discus what solutions we can put in place to drive achievement of your strategic goals.

Like what you see? Click around and discover how partnering with us can give your business a competitive advantage by aligning strategy with people & culture, or, give us a like on Facebook for regular updates on industry trends, blog posts & photo’s of me having coffee at my regular haunts and / or my dog & cat disrupting my work day

Simone Pickering | The People & Culture Office

BASED IN KALGOORLIE, THE PEOPLE & CULTURE OFFICE IS AN INDEPENDENT HR CONSULTANT WHO CAN PARTNER WITH YOU TO OFFER A ONE STOP HR SOLUTION, WE ONLY CHARGE YOU FOR THE WORK WE PERFORM; NO CONTRACTS, NO ANNUAL OR MONTHLY FEES, JUST QUALITY SERVICE. CLICK HERE TO LEARN MORE

Elevate your Social Media in 2019

The People & Culture Office | Scribe & Social
Sonia, Chief Storyteller, Scribe and Social

About 5 years ago I stumbled across Sonia Bavistock (and Amalfi aka the cutest dog in the world) on Facebook through her fashion styling page Sonia Styling and then later Scribe and Social, her social media management business. Since launching The People & Culture Office just shy of 12 months ago, Scribe and Social has helped me make sense of my social media content creation, and, through Sonia’s newsletters, Instagram and practical tips I have been able to put together a social media plan that is reflective of not just what I want my business to be & say, but (I think) my personality as well. But what has really drawn me to Scribe and Social is a shared philosophy of wanting to share our knowledge solely because we want to see people & business do well & then to celebrate your successes with you. So please, let me introduce you to Sonia from Scribe & Social, my guest blogger this week.

Have you noticed it?

There is a huge push towards authenticity online these days. 

Yes, social media is a highlight reel – an edited version of life – but that doesn’t mean it can’t be authentic. 

If you want to see real cut-through and real engagement, you mustn’t be afraid to share. Telling our stories is how we connect as people and it is what can set you apart as a business. 

Of course, the picture can be pretty, but the words must be honest.

And so, whether you’re wanting to improve your engagement or simply try some new things, here are five ways you can use social media as a business to connect with your audience.

The People & Culture Office | Scribe & Social

1. Show up

What makes your business unique? You. Let your followers see and get to know the person behind the account. Include photos of yourself (and your team) in your feed. Or if that’s not appropriate, show up in Instagram Stories. Start small and share little snippets, consistently. It’s the best way to create a community online.

2. Invite interaction

Make your followers feel valued by inviting them to interact with you. Ask them questions. Ask their opinion. Ask their advice. What do they like? What do they prefer? What would they like to see next? End each caption with an invitation or a call to action. Remember, the post is just the start of the conversation.

3. Use videos

Video content is easy to consume and conveys your message with clarity. It’s also a great way for people to get to know the personality of your business. Get comfortable with being on video and get confident with simple video editing apps. In this day and age, all you need is your phone to get started with video. And the very best place to start? On Instagram Stories.

4. Engage more, post less

Posting isn’t the only way to be discovered. Engage with other accounts – reply to comments, have a chat in DMs, comment on other people’s posts. Add value to conversations all over social media. If you show up with purpose and authenticity, you will be noticed. As for posting, do it to add value, not out of obligation.

5. Get personal

In this automated day and age, are there any touchpoints you can personalise? Some ways to do this include using their name in email marketing. Sending them a voucher on their birthday. Speaking to them on the phone. Including a handwritten thank you note with an order. Using their name in social media interactions (comments). Sending them a voice or video reply via DM.

So, forget about the numbers! Instead, focus on delivering valuable, useful content. Build relationships with your followers. Serve them well. And see the positive impact this has on your business online.

Sonia Bavistock bio:

Sonia Bavistock is a fashion and lifestyle blogger (Sonia Styling). For the past 6 years, she has taught herself everything digital and social media and built a community of nearly 35,000 engaged and loyal readers and followers. She has also worked on national campaigns with well-known brands such as Schwarzkopf, Katies, Australia Post and Bupa – to name a few.

In 2017, Sonia took everything she’s learned online and offline to launch Scribe and Social and help other business owners with their social media and copywriting.

Scribe and Social is all about online presence with substance and style.

 Sonia from Scribe & Social, guest blogger on The People & Culture Office
Sonia Bavistock

It’s time for HR to move beyond policies, practices and processes. The People & Culture Office can partner with you to gain a competitive advantage through people & culture initiatives Contact Us to arrange an appointment to discus what solutions we can put in place to drive achievement of your strategic goals.

Like what you see? Click around and discover how partnering with us can give your business a competitive advantage by aligning strategy with people & culture, or, give us a like on Facebook for regular updates on industry trends, blog posts & photo’s of me having coffee at my regular haunts and / or my dog & cat disrupting my work day

Simone Pickering | The People & Culture Office

BASED IN KALGOORLIE, THE PEOPLE & CULTURE OFFICE IS AN INDEPENDENT HR CONSULTANT WHO CAN PARTNER WITH YOU TO OFFER A ONE STOP HR SOLUTION, WE ONLY CHARGE YOU FOR THE WORK WE PERFORM; NO CONTRACTS, NO ANNUAL OR MONTHLY FEES, JUST QUALITY SERVICE. CLICK HERE TO LEARN MORE

Is your recruitment strategy killer, or just a buzz killer?

Continuing on from our series of blog posts about Strategic Human Resources Management, this week we take a look at Recruitment & Retention Strategies. You can play catch-up with our previous posts here, here & here.

Right now, the reality for many businesses is that quality candidates, or just any candidates for that matter, are hard to come by. Whether that be because of a skills shortage, geographical location, that the vocation lacks a bit of “cool factor”, ineffective recruitment practices or the reputation of the employer; businesses approaching their talent acquisition efforts without having some sort of plan in place is an inefficient use of financial & people resources.

“Insanity: doing the same thing over and over again and expecting different results”

Hiring the right candidate for a role has never been more important as Millennials and Gen Z rapidly become the cornerstone of the workforce. Their fluid and transient approach to employment is a far cry from the ‘job for life’ attitude of the Baby Boomers, and as a result there is a continual flow of employees. And it means organisations have their work cut out for them.

You have to have a killer Recruitment & Retention strategy in place in order to thrive in today’s hiring quandary. Business has to be proactive, not reactive, to overcome the big challenges that modern-day recruiting faces.

An effective Recruitment & Retention strategy should focus on 3 key areas; how you source candidates, how you recruit candidates and then the clincher – keeping them, we drill down into this a bit below:

Create a (healthy) culture & brand – All companies need a strong identity & a part of that is cultivating a positive workplace culture. And it’s about showing this off to potential employees. Use your social media & website as your companies CV. Build a brand online & tell people about yourself, sell yourself as somewhere people will WANT to work. Want to read more on workplace culture? Click here. Looking for info on building a brand? Check out this post.

A killer digital strategy – Attracting candidates today is largely based on digital marketing. Create a strong digital campaign to showcase your brand and what it can offer for employees, use your social media accounts to leverage your message and to widen the net.

Make it easy for people to apply – People can be put off by a tedious or long-winded application form and drop off can be high on digital applications that ask too many questions that aren’t relevant.  Number 1 candidate bugbear is to have to basically copy & paste from their resume into the online application process. Also consider if the position really needs the applicant to address a 10 point selection criteria, yes they can be effective for more specialised roles to gain an insight into the candidates level of knowledge prior to interview, but if your HR department can’t determine a great administrator or labourer just by reading the applicants resume then there is something very very wrong. How long is your lead time from advertising – interview – offer? Drag your heels and you’ll not only miss out on that great candidate but turn people off from applying again. I’ve written some super informative blog posts about the recruitment process here, here, here

Make them want to stay – OK, you’ve got them through the door but what strategies are you engaging to make them want to stay? And it’s not all about dropping some serious coin; what opportunity are you offering employees? Are you helping them develop their skill & capacity? Do you offer the tools for them to do their job safely? Are your leaders the right people for the job? check out this blog on retaining top talent, and this one on employee recognition to learn more.

The strategy should also contain the following core aspects:

Growth Plans – In order to scale up your workforce, you’ll need to hire – which takes time and resources; identify which areas of your business will benefit most from increased headcount.

Skills Audit – Use your business objectives to identify developing areas of the business, then decide on the skills you will need to succeed; Your recruitment strategy should include ways to find and bring new skills into the company

Flexibility – Your strategy should include a plan for temporary staff and contractors to cover projects that are likely to change at short notice

Finding the right person for the job doesn’t need to be a difficult task. It’s just about having the right strategies in place to make it as streamlined as possible. The People & Culture Office can partner with you to develop your people & culture strategies to drive business success. Contact Simone today for further information.

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BASED IN KALGOORLIE, THE PEOPLE & CULTURE OFFICE IS AN INDEPENDENT HR CONSULTANT WHO CAN PARTNER WITH YOU TO OFFER A ONE STOP HR SOLUTION, WE ONLY CHARGE YOU FOR THE WORK WE PERFORM; NO CONTRACTS, NO ANNUAL OR MONTHLY FEES, JUST QUALITY SERVICE. CLICK HERE TO LEARN MORE