An employer brand represents an organisation’s reputation as an employer and encompasses its values, culture, work environment, and employee experience.
Your employer brand is the perception and image that current, potential and former employees have of your organisation as a place to work. It goes beyond the products or services your company offers and focuses on the experiences, values, and culture you provide to employees. A compelling employer brand creates a distinctive identity that sets your organisation apart from competitors and resonates with individuals who align with your values and goals.
Your employer brand will exist whether you craft it through employee experiences and clever marketing or not. Your brand is what people say about you, good or bad.
Why you need to be paying attention:
Competitive Advantage: A well-established employer brand gives you a competitive edge in the talent market. As job seekers research potential employers, a strong employer brand can differentiate your organisation from competitors, making you a more attractive option for top talent.
Attraction of Top Talent: A strong employer brand helps you attract high-caliber candidates who are actively seeking organisations with a positive reputation. An appealing employer brand can significantly reduce recruitment efforts and costs by attracting qualified candidates who are eager to join your team.
Increased Employee Engagement: When employees feel proud to be associated with your brand, they become more engaged and motivated. A strong employer brand fosters a sense of belonging and loyalty, encouraging employees to go the extra mile and contribute to your success.
Enhanced Retention Rates: Employees who are aligned with your employer brand are more likely to stay with your organisation for the long term. A positive work environment, supportive culture, and opportunities for growth and development foster employee loyalty, reducing turnover rates and the associated costs.
Have you seen the “nailed it” memes? When someone attempts to replicate a cake or craft project of a specialist? Well getting your HR function right is a little like that. You can try, but it will never match the end product of a specialist.
When we are looking at building an employer brand, this is our focus:
Define Your Employer Value Proposition (EVP)
Cultivate a Positive Work Environment
Showcase Your Culture and Values
Optimise the Candidate Experience
Building a compelling employer brand is an ongoing process that requires strategic planning, consistent communication, and a genuine commitment to employee satisfaction.
It needs to be crafted.
If you would like a strategic approach tailored to your specific business needs contact us to arrange an obligation free chat about how we can help.
Through impactful HR we create a positive employee experience every time.
We aim to create future-focused, people centred HR solutions to accelerate organisational and employee wellbeing, engagement and performance by making HR easy.